Wednesday, August 19, 2009

“Ray of Light” to Reach the Grassroots - LIBA (Loyola College) starts social service club ‘Radius’

The day started at Loyola Campus with the students running to classes, bakery boy riding the bicycle in the campus, aroma of coffee filling the canteen like everyday else. But the day ended with a promise of making tomorrow greener, helping more people share a dream, reaching out to the underprivileged.

On July 16, 2009, another child of LIBA is born- ‘Radius’. The name means ray of light and it is meant to enlighten the downtrodden people who bear curse of inequality in society. The club inauguration function was held in Auditorium at LIBA main building at 4:30 p.m. In the presence of the students of LIBA, along with the fresher batch (PGDM 2009-11) the initiative has been given shape and commitment has been heard, the message has been conveyed to all the young managers of tomorrow about this club. Director Father P. Christie has made the moment auspicious by his presence and support. Dr. M. Victor Louise Anthuvan has been mentor of the club with his valuable suggestions, observations and encouragement. He mentioned in the inauguration that the responsibility of the students is to take care of the people who are lacking resources and bring them at par with the society.

The radius community is looking forward to bring a positive social change through the application of management techniques to various bottlenecks in the social system. Whatever activities we undertake in Radius, our mission is to act as managers, and not NGOs. Radius will enable weak sections, but won't walk their walk. The goal is that whatever project is undertaken can have managerial implications. The social networking, partnering with other organisations for social help and fund raising for noble causes are some of the channels to be thought of for serving the purpose.

The emphasis is on ethics, teamwork and continuous improvement by the activities like circulating e-newsletter, organising monthly meetings, contacting organisations in need of support, creating awareness about social entrepreneurship etc. The team plans to conduct field visits, self employment workshop, marketing or retailing product manufactured by Self Help Groups, training for synergising ‘teaching’ and ‘learning’. Inside the campus, ‘red initiatives’ (blood donation camps) and ‘green initiatives’ (promote ‘greener ‘, energy efficient LIBA campaign) are to be taken up with great vigour.

The dream child is yet to walk steady and fast to the future. But it is having great potential. With right people and right attitude the managerial concepts used for ‘profit-making’ can be used to prevent a ‘loss’- loss to the society. If the intelligent educated and erudite class stand united, the grassroots can be nurtured. Chlorophyll can be brought back to nourish a greener tomorrow with the ray of light, with one and with everyone.

-Debadipta Bhattacharya, PR, Radius

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